Tandi Palmer Williams

Tandi Palmer Williams

Audience research specialist

Managing Director

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About this Speaker

Tandi Palmer Williams is a researcher, data geek and consultant to arts organisations. As Managing Director of research agency Patternmakers, she manages a team of four staff to keep the arts sector in supply of audience insights, evaluation and data-informed decision-making. Between 2013 and 2015 she was Research Manager for the Digital R&D Fund for the Arts, based at Nesta in London. She worked with 52 cultural institutions to test new digital platforms and explore the potential of technologies like VR, AR, apps, live-streaming, games and digital products. She authored extensive research advice and contributed to resources such as the Making Digital Work toolkit and Data practice guide. As an expert in the role of research for innovation, Tandi has delivered keynote addresses at conferences, presented to the European Commission and regularly appeared on panels, such as Culture 2.0 in St Petersburg. She has spoken about audience development and evidencing the arts at the Performing Arts Connections (APACA) conference, Arts Activated, the Creative State Summit and the Arts Marketing Conference (UK). Her work has been featured in the Sydney Morning Herald, 2DayFM, Arts Hub, Arts Professional, Museums Journal, the Arts Marketing Journal and Native. As former Research Analyst (2010 – 2011) and Manager (2012 – 2013) of the Australia Council’s research team, she has a strong foundation in audience and visitor research, regularly collecting and analysing data to develop strategic organisational insights. Having previously spent seven years as a consultant at PricewaterhouseCoopers (PwC) (2003 - 2010), she has also been trained in Economic Impact Analysis and Cost-Benefit Analysis. Whilst working in the PwC Economics and Policy team she analysed the financial sustainability of local governments, estimated tourism spend and ticket sales projections for sporting events like the FIFA World Cup, and developed budget forecasts for Sydney Ferries, among other applied microeconomics projects. Tandi is an alumnus of the Australia Council’s Arts Leaders Program. She has previously sat on the Committee of the Sydney Arts Management and Advisory Group and the Register of Independent Assessors for the Ministry of the Arts. She has a Bachelor of Business from the University of Technology, Sydney and a Graduate Certificate in Chartered Accounting. She is accredited as a Qualified Professional Researcher (QPR) and is an Associate of the UTS Institute of Public Policy and Governance.

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